Blog and resources

Why what your customers say is your greatest marketing asset   Imagine a potential customer discovering your business for the first time. They haven't met you, they don't know your work, and they haven't tried your product or service. What's the first thing they do? They look for proof. In a...

In today’s competitive landscape, one of the most valuable assets your business can have is not your product or service or even your team—it’s your customer and prospect list. Yet, it is often overlooked. When managed effectively, this list becomes a powerful growth engine. It can drive repeat...

When you are following a healthy eating programme, it’s good to stick to the healthy choice items as much as you can and the 80:20 rule is a good one to follow to ensure you are making healthy choices most of the time without depriving yourself of things you enjoy now and again. In other words, a...

I recently watched a film called The Secret. Very interesting and fascinating viewing. It did get me thinking… how many times do we assume that something bad is going to happen and then eventually it does? The truth is, rarely. I can be as negative as the next person… sometimes when I am calling...

Starting to work for yourself or working with a team has become increasingly challenging with the need to be completely virtual yet still ensure that you are open for new enquiries and can work effectively to support customers. Many of the systems and applications that you need are available with...